Mohammad Jamshidi Atelier | A legend in the Persian carpet world and his historic achievements

Each carpet was the fruit of the passion of a genius and the workshop that supported him.

This book traces the life of Mohammad Jamshidi, a legend in the world of Persian carpets. How a poor boy carved his name into the history of carpets around the world... Some of you may be deeply moved by this story.

However, no matter how great an artist may be, it is difficult for one person to fully realize their talent. Behind Jamshidi's success was the existence of his colleagues at the workshop who believed in him and pursued their dreams with him, and above all, the passion of the entire workshop to "deliver the best carpets to the world."

I would like to focus not only on Jamshidi's personal story, but also on the workshop he built, and the passionate spirit of all the "workshops" that are burning with passion for Persian carpet making. What kind of drama is hidden behind each beautiful carpet?

Mother's loom and the original scenery of the workshop

Mohammad Jamshidi's story did not begin in privileged circumstances. He never knew his father, and his earliest memories were of his mother silently weaving carpets to support the family. The sound of the loom echoing through the house, the scent of silk and wool... While this was a harsh reality for the young man, it also unknowingly became the soil in which he developed a deep interest and love for weaving.

This image of his mother desperately weaving to make a living, and his admiration for the beautiful textiles that came from her hands, may have become the source of the "manufacturing" spirit of the Jamshidi Atelier, namely, the desire to "create authentic products that are close to the lives of those who use them and that fill their hearts." There must have been a quiet but passionate determination in the heart of the boy who left school at the age of 12 and began working to help his family.

Learning at Haji Montazeri's Workshop

Young Mohammad first honed his talents in the workshop of Haji Ebrahim Montazeri, a carpet merchant in Qum, where he learned the fundamentals of carpet-making, literally surrounded by silk threads day after day.

Delicate silk thread is like a living thing. If you let your guard down even a little, it will break, and even the tiniest stain is unacceptable. Under such tense circumstances, Jamshidi not only learned the techniques, but also acquired the ability to deeply "communicate" with the material itself, and listen to what it was saying. This is one of the reasons why the Jamshidi workshop later became so adept at maximizing the properties of the material.

The precision of knots, the balance of colors, the ability to compose complex designs... All of these fundamentals were cultivated during this period of training, during the strict yet warm-hearted times spent with the master and fellow craftsmen in the workshop. The workshop at that time was truly a "place of learning" where the passion and skills of the artisans collided and were honed.

The beginning of the workshop and a commitment to 100% silk

He became independent at the tender age of 18. It was the first step towards a big dream, but also the beginning of unimaginable difficulties. However, the joy he felt when the first carpet he had woven with his own hands sold for the high price (for the time) of 50 tomans must have made all his hardships worthless.

"This is the right path. I'm sure I'll make the best carpet ever!"

This small success gave the young Jamshidi great confidence and a concrete dream of establishing his own workshop. At that moment, he vowed to his workshop and his own work that it would be "100% silk" and "always pursue the highest quality." This unwavering commitment would later become the soul of the "Jamshidi Qum" brand, which would take the world by storm, and the workshop itself.

The birth of "Jamshidi Qum"

Mohammad established the Jamshidi Silk Carpets workshop, which bears his name. It was not just a place to make carpets. It was a laboratory of passion where he and the artisans who believed in him pursued their shared dream of "producing the most beautiful silk carpets in the world."

The artisans at the Jamshidi workshop, inspired by the teachings of their master Mohammad and with a deep love for silk, single-mindedly pursued the creation of the finest Persian carpets.

• Breathtaking density: An incredible amount of time is spent putting soul into each and every knot.
• Jewel-like colors: Exquisite color combinations that maximize the brilliance of silk.
• Painterly originality: respecting tradition while challenging ourselves to create new designs that no one has ever seen before.

Each and every piece that came out of his fingertips was imbued with the passionate desire of the entire workshop to "bring the beauty of genuine Persian carpets and the splendor of handcraft to people all over the world." This desire transcended national borders, and the name "Jamshidi Qum" soon became synonymous with the highest quality silk carpets among enthusiasts around the world.

The crystallization of the studio's techniques and their value

The story of how Jamshidi's work was sold for the shocking price of approximately 15 billion tomans is now legendary. However, it was not just a story about an expensive item. That price was the highest evaluation from the world for the unrivaled techniques, uncompromising selection of materials, and original artistry that the Jamshidi workshop had cultivated over many years.

He also donated two special carpets to a Syrian shrine and to UNESCO. These carpets represent the culmination of the workshop's techniques, woven with prayers for peace and respect for culture, and can truly be described as the "crystallization of the workshop's soul." The craftsmen at the workshop must have been extremely proud of them.

A source of creativity that cannot be depicted by a computer

"I see carpet designs in my dreams." These words left behind by Jamshidi symbolize the creative spirit of his work and the workshop he led.

In today's world, it may be easy to create beautiful designs using computers. But they knew that designs that truly touch people's hearts, beauty that stirs the soul, cannot be created by calculations alone. Dreams, inspiration, intuition, and the sense of touch that has been cultivated over many years... it is these imaginations that only humans possess, and a deep respect for handwork, that give the Jamshidi Atelier's works a special, one-of-a-kind "aura."

It is said that his free-thinking and pride in handiwork are still being passed down to young craftsmen in his workshop.

summary

The story of the genius Mohammad Jamshidi and the workshop that accompanied him teaches us how a pure passion for delivering the best can move the world through the miraculous thread of silk.

Behind every beautiful Persian carpet lies the designer's pains, the dyer's trial and error, and above all, the weaver's incredible time and concentration, as well as their prayers for completion. It is the crystallization of the "feelings" of the entire workshop.

Jamshidi's fiery passion is still passed down to Qum and many other Persian carpet workshops, illuminating their bright futures.

If you ever have the opportunity to pick up a silk Persian carpet, please take note not only of its smooth texture and beautiful shine, but also of the unseen efforts and passion of the artisans in the workshop that went into creating it. This carpet will surely be more than just a beautiful piece of furniture; it will tell you an irreplaceable "story" that will give you courage and inspiration.

Thank you very much for reading to the end.

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