Mohammad Jamshidi Atelier | A legend in the Persian carpet world and his historic achievements

A single carpet was the culmination of the passion of a genius and the workshop that supported him.

Hello! Welcome to the beautiful world of Persian carpets. We will trace the life of Mohammad Jamshidi, a legend in the world of Persian carpets. How a poor boy carved his name into the history of carpets around the world... Some of you may have been touched by this story.

However, no matter how great an artist may be, it is difficult for one person to fully realize their talents. Behind Jamshidi's success was the existence of his colleagues at the workshop who believed in him and pursued their dreams with him, and above all, the passion of the entire workshop to "send the best carpets to the world."

Today, I would like to focus not only on the personal story of Mr. Jamshidi, but also on the workshop he built, and the passionate spirit of all the "workshops" that are burning with passion for Persian carpet making. What kind of drama is hidden behind a single beautiful carpet?

Talent born from adversity [Mother's loom and the original scenery of the workshop]

Mohammad Jamshidi's story did not begin in a privileged environment. He never knew his father, and his early childhood was spent watching his mother silently weaving carpets to support the family. The sound of the loom echoing through the house, the smell of silk and wool... This was a harsh reality for the young man, but it also unwittingly became the soil in which he developed a deep interest and love for weaving.

The sight of his mother desperately weaving to make a living, and his admiration for the beautiful textiles that came from her hands, may have been the source of the later "craftsmanship" spirit of Jamshidi Atelier, that is, the desire to "create genuine products that are close to the lives of those who use them and satisfy their hearts." There must have been a quiet but passionate determination in the heart of the boy who left school at the age of 12 and began working to help his family.

The Path to Mastery [Studying at Hadji Montazeri's Workshop and Dialogue with Silk]

The young Mohammad first honed his talents in the workshop of Haji Ebrahim Montazeri, a carpet merchant in Qum, where he learned the fundamentals of carpet making from start to finish, literally surrounded by silk threads day after day.

Delicate silk thread is like a living thing. If you let your guard down even a little, it will break, and even the tiniest stain is not tolerated. Under such tension, he did not just learn techniques, but also acquired the ability to deeply "communicate" with the material called silk itself and listen to its voice. This is one of the reasons why Jamshidi's workshop later became so skilled at bringing out the best in the material.

The precision of knots, the balance of colors, the ability to compose complex designs... All of these foundations were cultivated during this period of training, during the strict but warm times spent with the master and fellow craftsmen in the workshop. The workshop at that time was truly a "school" where the passion and skills of the craftsmen collided and were honed.

An 18-year-old's challenge [The prologue to establishing a workshop and a pledge to use 100% silk]

He became independent at the tender age of 18. It was the first step towards a big dream, but also the beginning of unimaginable difficulties. However, the joy he felt when the first carpet he had woven with his own hands was sold for 50 tomans, a high price (for the time), must have been enough to make all his hardships disappear.

"This is the right choice. We'll definitely make the best carpet!"

This small success gave the young Jamshidi great confidence and a concrete dream of establishing his own workshop. And at that moment, he vowed to his own workshop and his own work to be "100% silk" and to "always pursue the highest quality." This unwavering commitment would later become the soul of the "Jamshidi Kum" brand, which would take the world by storm, and the workshop itself.

The birth of "Jamshidi Kum" [The magic of silk that took on the world with the pride of the workshop]

Mohammad established the Jamshidi Silk Carpet workshop, which bears his name. It was not just a place to make carpets. It was a laboratory of passion where he and the artisans who believed in him pursued their shared dream of "producing the most beautiful silk carpets in the world."

The artisans at the Jamshidi workshop, following the teachings of their master Mohammad and bearing in their hearts a deep love for silk, were solely dedicated to producing the finest Persian carpets.

• Breathtaking density: An incredible amount of time is spent putting soul into each and every knot.
• Jewel-like colors: Exquisite color combinations that bring out the brilliance of silk to the fullest.
• Picturesque originality: respecting tradition while challenging ourselves to create new designs that no one has ever seen before.

Each and every piece that came out of their fingertips was filled with the passion of the entire workshop: "We want to deliver the beauty of real Persian carpets and the splendor of handicrafts to people all over the world." This passion crossed borders, and the name "Jamshidi Qum" soon became synonymous with the highest quality silk carpets among enthusiasts around the world.

A legend passed down through the generations [The culmination of the studio's techniques and their value]

The story of Jamshidi's work being traded for the shocking price of about 15 billion tomans is already a legend. However, it is not just a story about "expensive items". The price was the highest evaluation from the world for the unrivaled technology, uncompromising selection of materials, and original artistry that Jamshidi's workshop has cultivated over many years.

In addition, the two special carpets that he donated to the Syrian shrine and to UNESCO were truly the "crystallization of the workshop's soul," woven with the best of the workshop's techniques and prayers for peace and respect for culture. The craftsmen in the workshop must have been very proud of them.

A studio that weaves dreams [A source of creativity that cannot be drawn by computer]

"I see carpet designs in my dreams." These words left by Jamshidi symbolize the creative approach of him and the workshop he led.

Nowadays, beautiful designs can be easily created using computers. But they knew that designs that truly touch people's hearts, beauty that moves the soul, cannot be created by calculations alone. Dreams, inspiration, intuition, and the sense of touch cultivated over many years... it is these imaginations that only humans can possess, and a deep respect for handiwork, that give the works of the Jamshidi Atelier a special "aura" that is unlike any other.

It is said that his free-thinking and pride in hand-made work are still being passed down to young craftsmen in his workshop.

Summary: The passion of the workshop and hopes for the future are embedded in the silk threads

The story of a genius named Mohammad Jamshidi and the workshop that accompanied him. It teaches us how a pure passion to "deliver the best" through the miraculous thread of silk can move the world.

Behind each beautiful Persian carpet lies the designer's pains, the dyer's trial and error, and above all, the weaver's incredible time and concentration, as well as his or her prayer for completion. It is the crystallization of the "feelings" of the entire workshop.

Jamshidi's fiery passion is still passed down to Qum and many other Persian carpet workshops, illuminating their bright futures.

If you ever have the opportunity to pick up a silk Persian carpet, please take note not only of its smooth feel and beautiful shine, but also of the invisible efforts and passion of the craftsmen in the workshop that went into creating it. Surely, that carpet will not just be a beautiful piece of furniture, but will tell you an irreplaceable "story" that will give you courage and inspiration.

Thank you very much for reading to the end.

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