About Jeddi Workshop
~ The hidden summit of Qom silk, rarely seen on the open market ~
Jeddi Workshop enjoys a reputation in Qom — the heartland of Persian carpets — that no one in the trade is unfamiliar with, yet its work never appears in the general bazaar. It is, in the truest sense, a "hidden" workshop.
Founded in 1972 by the eldest brother, Ali Jeddi (then 19), it is run by three brothers: Ali, the second brother Abolghasem, and the third brother Mohsen.
In Japan too the Jeddi name sits alongside renowned workshops like Mirmehdi and Jamshidi, with pieces commonly trading in the millions of yen — testament to both their value and their artistry.
History
- Founded: 1972, by the eldest brother Ali.
- Lineage: The younger brothers trained under Ali from their teens; today each of the three is an independent master in his own right.
- Output: Only a small number of pieces have been produced over the thirty-plus years since founding — the workshop's strict quality control keeps production exceptionally limited.
How to Tell the Pieces Apart, and Why It Matters
Pieces by Jeddi Workshop that appear on the market today are mostly the work of the eldest brother, Ali Jeddi, or the second brother, Abolghasem. The maker is clearly identifiable from the woven signature.
Pieces by the founder Ali Jeddi are considered a class apart.
- History and weight: Ali has the longest career and embodies the workshop's history.
- Rarity and price: Because of the difficulty of production and the depth of his history, Ali's pieces are rarer and trade at higher prices than Abolghasem's.
Three Defining Features of Jeddi Workshop
1. Strict discretion and rarity
To prevent design imitation, the workshop refrains from showing its pieces in domestic shops or exhibitions.
Even the bazaars of Qom rarely carry one. This is a deliberate "known only to those who know" approach, and the workshop has earned enough trust that buyers and collectors travel from around the world to buy directly.
2. Extraordinary weave density (1.3 million knots)
The carpets are woven at roughly 1.3 million knots per square metre — well beyond what most high-end silk pieces achieve.
That fineness means each square metre takes about a year to complete. From silk selection to dyeing, everything is carried out under Ali Jeddi's own strict supervision.
3. A distinctive "kilim pile" technique and palette
Jeddi's signature touch is the decoration worked into the kilim sections near the top and bottom fringes.
Using an advanced technique that weaves pile into a flat kilim ground, the workshop raises lettering and lion motifs in low relief.
The palette extends beyond traditional reds and dark blues into soft, refined pastels of green, blue, and yellow — perfect for dreamlike renderings of dome (ceiling) patterns and floral designs.
In summary
This is a rare workshop that has built a global reputation entirely on quality and craft, without any showy promotion. Its pieces are treated not as floor coverings but as fine art.
Check the workshop signature before purchase.
Workshop Signature (Ali Jeddi Workshop)
At the top and bottom of the piece, the signature is woven in flowing Persian calligraphy reading "Qom · Ali Jeddi".
Below the signature, in the kilim section, are the motifs of a lion holding a sword and the sun (Shir-o-Khorshid), with a crown at the centre. These are not mere decoration — they are designs long honoured in Persian history as symbols of royal authority, strength, justice, wisdom, and glory, and they carry a dignity permitted only to the highest pieces.
Check the workshop signature before purchase.
Workshop Signature (Ali Jeddi Workshop)
Pieces by the second brother, Abolghasem Jeddi, carry a signature in the same grand style as his elder brother's.
It is woven in elegant Persian calligraphy reading "Qom · Abolghasem Jeddi", and from this signature the maker is unmistakably identified as the second brother.
Below it, in the kilim section, are Jeddi Workshop's signature motifs — the lion holding a sword with the sun, and the crown — set alternately. In Persian culture these are traditional auspicious patterns standing for strength, justice, and the dignity of the royal house. The mark quietly attests that Abolghasem's pieces, too, faithfully carry on the family's pride and the workshop's highest standards.
Each workshop has its own distinctive colour palette and pattern style.
Color and pattern characteristics
Jeddi Workshop pieces stand out for their distinctive "beauty of pale colours" and a striking three-dimensional weave.
Alongside traditional reds and dark blues, the workshop makes liberal use of pastel greens, blues, and yellows, twisting several colours of thread together so the piece sends out a dreamlike shimmer that shifts with the angle of view.
For design, beyond dome (ceiling) patterns and florals, Jeddi uses its own technique of weaving pile into the kilim section near the fringes. Motifs of a lion holding a sword with the sun, and of a crown, are raised as if in low relief — symbols of royal authority, strength, justice, and glory.
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5 products
5 products
66 cm x 95 cm
Ali Jeddi Atelier Blissful Expanse Medallion Golden Cream 66x95cm (ID25029)
¥380,000
Unit price per66 cm x 95 cm
Ali Jeddi Atelier Blissful Expanse Medallion Golden Cream 66x95cm (ID25029)
¥380,000
Unit price perWhen laid at the entrance, a small sun motif medallion is set on a golden cream ground, surrounded by a continuous spread of gold and pastel pink paisley patterns. Near the fringe, tiny lions and crowns, the hallmarks of the Ali Jeddi workshop, are arranged side-by-side, revealing more details the closer one looks.
Ali Jeddi Workshop's Sprawling Medallion
This piece is from the Ali Jeddi workshop, a top brand for Qum silk. As the name "Sprawling" suggests, the composition has an expansive feel, with patterns seemingly extending infinitely outwards from the small sun medallion in the center. The ground is a bright canvas of golden cream, with gold and pastel pink paisley (boteh) patterns arranged radially on the inside, and a thin light green border on the outside. Along the fringes, rows of small lions and crowns serve as a testament to the Jeddi family's carpets, a classic hidden motif discovered upon closer inspection.
The Intricacy and Luster Unique to Silk
Because it is tightly woven with fine 100% silk threads, every detail is discernible, from the thin outline of the sun motif and the swirls of the paisley to the continuous floral border and the lions and crowns along the fringe. The golden cream changes its expression from a pearly silver to a champagne gold depending on the angle of the light, a lustrous quality unique to silk.
How to Incorporate into Your Life
Measuring 66x95cm, it's the perfect size for an entrance mat, a wall hanging, or framed as a centerpiece in a living room or study. The bright golden cream instantly brightens any space it's laid in, and it pairs well with wooden furniture and flooring, making it an excellent accent for often dark entranceways or north-facing rooms.
This is a one-of-a-kind item personally selected by the shop owner at the workshop in Qum. You can see the actual luster of the silk, the intricacy of the paisley, and the hidden lions and crowns along the fringe in the video. Golestan, a specialty store for Persian carpets.
64 cm x 96 cm
Ali Jeddi Workshop Brilliance of Jewels Maroon x Gold 64x96cm (ID25030)
¥360,000
Unit price per64 cm x 96 cm
Ali Jeddi Workshop Brilliance of Jewels Maroon x Gold 64x96cm (ID25030)
¥360,000
Unit price perWhen laid at the entrance, a detailed sunburst medallion, like a jewel, is set in the center of the deep maroon ground, framed by a gold scalloped border. Above and below the fringe, there are hidden images of small lions and crowns lined up, a scene where more discoveries are made the closer one looks.
Ali Jeddi Workshop's Jewel-like Medallion (Repetitive)
This is a work from the Ali Jeddi workshop, a prestigious family known for Qum silk. A detailed sunburst medallion is in the center, surrounded by finely woven repetitive floral patterns radiating outwards. The ground is a deep maroon, and the border features a continuous gold floral pattern with a scalloped edge. Above and below the fringe are rows of small lions and crowns, a classical hidden motif that is a hallmark of Jeddi family rugs. The weaver's signature is at the bottom.
The Precision and Luster Unique to Silk
Woven with fine 100% silk threads in a dense weave, every detail, from the border of the sunburst medallion, the outlines of the repetitive floral patterns, the gold scalloped edge, to the lions and crowns near the fringe, is discernible. The maroon deepens and the gold shimmers depending on the angle of the light, an expression unique to silk.
How to Incorporate into Your Home
At 64x96cm, it's the perfect size for an entrance mat, wall hanging, on top of a sideboard, or framed as the centerpiece of a living room or study. The combination of maroon and gold is easy to match with both white walls and wooden floors, adding dignity and tranquility to any space. As a lifelong heirloom, it also makes a cherished gift.
This is a unique item personally selected by the owner at the workshop in Qum. You can see the actual luster, intricate details, and the hidden lions and crowns near the fringe in the video. Persian Rug Specialty Store Golestan.
64 cm x 96 cm
Ali Jeddi Workshop Adult Beige (Grand Medallion) 64x96cm (ID25032)
¥390,000
Unit price per64 cm x 96 cm
Ali Jeddi Workshop Adult Beige (Grand Medallion) 64x96cm (ID25032)
¥390,000
Unit price perWhen laid at the entrance, a gentle beige ground reveals intricate patterns in pale blue and coral pink, with a round medallion set in the center like a jewel. The fringes feature hidden images of small lions and crowns, a subtle yet discerning tableau that reveals more details the closer you look.
Ali Jeddi Workshop's Sprawling Medallion
This piece is from the Ali Jeddi workshop, a prestigious family specializing in Qom silk. As the name "Sprawling" suggests, the design features a central medallion from which patterns extend infinitely outwards, all in a gentle, monochromatic palette of beige and cream. The central element is a round, coral pink sunburst medallion, while the ground is an azure beige with a fine diamond pattern. The border features a continuous floral motif on a cream background. Along the fringes are rows of small lions and crowns, a classic hidden motif that is a hallmark of Jeddi family rugs. The weaver's signature is also included at the bottom.
Intricacy and Luster Unique to Silk
Woven with fine, tightly packed 100% silk threads, every detail is distinguishable: the intricate diamond pattern of the ground, the sunburst medallion, the continuous floral border, and even the lions and crowns along the fringe. With a restrained color palette, the meticulous weaving and the luster of silk stand out, embodying an aesthetic of subtraction.
How to Incorporate into Your Home
Measuring 64x96cm, this rug is perfectly sized for an entrance mat, a wall hanging, a topping for a sideboard, or for an alcove in a Japanese-style room. The gentle beige complements white walls, wooden floors, and marble alike, making it suitable for any space, from modern interiors to classic Japanese rooms. It adds a subtle yet undeniable focal point to any space.
This unique piece was hand-selected by the owner at the workshop in Qom. You can see the actual luster, intricate diamond pattern, and the hidden lions and crowns along the fringe in the video. Golestan Persian Rugs Specialist.
64 cm x 96 cm
Ari Jeddi Workshop Silent Navy (Vast Medallion) 64 x 96cm (ID25031)
¥410,000
Unit price per64 cm x 96 cm
Ari Jeddi Workshop Silent Navy (Vast Medallion) 64 x 96cm (ID25031)
¥410,000
Unit price perWhen laid at your entrance, a deep navy blue background, reminiscent of a night sky, is adorned with a golden sun medallion, surrounded by intricate floral patterns. A gold scalloped border frames the design like a picture, while small lions and crowns are hidden above and below the fringe. It's a scene that reveals more the closer you look.
Ali Jeddi Workshop's Sprawling Medallion
This is a work from the Ali Jeddi workshop, a renowned family of silk producers from Qum. As the name "Sprawling" suggests, the design features a medallion at its center from which patterns extend infinitely outwards. The ground is a deep navy like the night sky, and the border is a gorgeous gold floral continuous pattern with a scalloped edge. Above and below the fringe are small lions and crowns in procession, classic hidden motifs that are a hallmark of Jeddi family carpets. The weaver's signature is also at the bottom.
The Intricacy and Luster Unique to Silk
Because it is tightly woven with fine, 100% silk threads, every detail is discernible: the outline of the sun medallion, the radiating floral patterns, the gold scalloped edge, and even the lions and crowns near the fringe. The deep navy recedes and the gold emerges depending on the angle of the light, a classic look unique to silk.
How to Incorporate into Your Home
At 64x96cm, this rug is the perfect size for an entrance mat, a wall hanging, on top of a sideboard, or framed as a centerpiece in your living room or study. The combination of navy and gold is easy to match with both white walls and wooden floors, adding a serene elegance to the space. It's a classic color scheme that makes a treasured family heirloom and a welcome gift.
This is a one-of-a-kind piece selected by the shop owner at the workshop in Qum. You can see the actual luster, intricate details, and the lions and crowns hidden near the fringe in the video. Golestan Persian Carpet Specialty Store.
79 cm x 126 cm
Abolghassem Jeddi Workshop Black Dome Pattern 79x126cm (ID25009)
¥660,000
Unit price per79 cm x 126 cm
Abolghassem Jeddi Workshop Black Dome Pattern 79x126cm (ID25009)
¥660,000
Unit price perWhen laid at the entrance, golden and orange feathers radiate from the jet-black ground towards the central rosette, creating a scene reminiscent of looking up at the dome ceiling of a mosque. Above the fringe, small lions and elephants march in a hidden picture. It's a piece that reveals more the closer you look.
Dome Pattern (Gombadi) from Aboulghassem Jeddi Workshop
This is a work from the Aboulghassem Jeddi workshop, a top brand of Qum silk. As the work title "Domical" suggests, it depicts the view of a mosque's dome ceiling (Gombad) from directly below, laid out on the carpet. Twelve ribs radiate from the central rosette, each containing intricate floral and geometric patterns. Gold and orange emerge from the jet-black ground, creating a sense of three-dimensional depth.
The Difficulty of Jet Black, the Skill of Jeddi
In silk carpets, achieving a beautiful, even black is a particularly difficult process. In this piece, the entire field and border are unified in black, and by intricately weaving high-density gold and orange patterns into it, the colors enhance each other to the utmost. Below the border is a procession of small lions and elephants, a classic playful touch of concealing ancient Persian symbols of kingship along the edge of the carpet.
The Intricacy and Luster Unique to Silk
Because it is made of 100% silk with fine threads, every single radiating rib, the intricate flowers of the central rosette, the continuous floral patterns of the border, and even the lions and elephants above the fringe are discernible. The jet black deepens and the gold and orange emerge depending on the angle of the light, a characteristic expression of silk.
How to Incorporate It Into Your Home
Measuring 79x126cm, it's the perfect size for an entrance mat, wall hanging, or framed as a centerpiece in a living room or study. The combination of jet black and gold is easy to match with white walls, wooden floors, and modern interiors, adding a touch of urban elegance to the space.
This is a one-of-a-kind piece selected by the owner at the workshop in Qum. You can see the actual luster and the intricacy of the radiating ribs, as well as the procession of lions and elephants hidden above the fringe, in the video. Golestan Persian Carpet Specialty Store.