Jeddi - Jeddi Studio Collection

Introduction to Jeddi Workshop

~The hidden gem of Kum Silk that is not available on the market~

The Jeddi Workshop is a "mysterious workshop" whose products are never sold in the general market (bazaar), despite its fame so high that everyone in Qom, Iran, the holy land of Persian carpets, knows its name.
It was founded in 1972 by the eldest son, Ali Jeddi (then 19 years old), and is run by three brothers: the second son, Abolghassem, and the third son, Mohsen.

Even in Japan, their works are praised alongside famous workshops such as Mirmedhi and Jamshidi, and are traded in the price range of several million yen, making them extremely highly regarded for their asset value and artistic merit.

history

Founded: 1972 by eldest son Ali.
Inheritance: The younger brothers trained under their older brother from their teens, and now all three brothers are active as independent masters.
Achievements: Only a few have been produced in the 30-odd years since the company was founded. Due to strict quality control, the number of pieces produced is extremely low.

Identifying artworks and differences in value

Currently, the works from the Jeddi workshop on the market are mainly those made by the eldest son, Ali Jeddi, or the second son, Abolghassem, and the difference can be clearly identified by the signatures woven into the pieces.

The works of Ali Jeddi, the founder's eldest son, are considered to be particularly exceptional.

History and significance: Ali has the longest career and embodies the history of the workshop itself.
Rarity and price: Due to the difficulty of their creation and their rich history, Ali's works are rarer and fetch higher prices than Abolghassem's works.

Three features of Jeddi Workshop

1. Total secrecy and rarity <br/>To prevent design theft, we avoid displaying our works in stores or exhibitions within Iran.
It is difficult to find them even in the local Qum bazaar, but this is the result of a brand strategy that is only known to those in the know, and they have gained such trust that buyers and collectors from all over the world visit them directly to purchase.

2. Incredible weave density (1.3 million knots)
It is woven at an ultra-high density of approximately 1.3 million knots per square meter, which exceeds that of ordinary high-quality silk carpets.
Due to the fineness of the fabric, it takes about a year to produce one piece (1m²).From the selection of threads to the dyeing, everything is done under Ali Jeddi's strict supervision.

3. Original "kilim pile" techniques and colors <br/>The decoration on the kilim part near the upper and lower fringes is synonymous with the Jeddi workshop.
The designs are characterized by the use of advanced techniques to weave pile (length of fibers) into plain-woven kilim fabric, making letters and lion motifs stand out in three dimensions.
In addition to red and navy blue, he excels in using soft, elegant tones that make extensive use of pastel colors such as green, blue, and yellow, creating fantastical depictions of dome (ceiling) patterns and floral designs.

Overall Review : This is a rare workshop that has established a global reputation based solely on its overwhelming "quality" and "skill" without any flashy advertising. Their products are not just rugs, but are treated as works of art.

Check the factory signature before purchasing.

Workshop signature (Ali Jeddi Workshop)

The signatures at the top and bottom of the piece proudly read "Iran Qom Ali Jeddi" in elegant Persian calligraphy.

In addition, below the signature (kilim part) there is a motif of a "lion and sun (shir-o-khorshid) holding a sword," and in the center is a "crown" motif. These are not mere decorations, but special designs that have long been revered in Persian history as symbols of royalty, power, justice, wisdom, and glory, and they exude a dignity reserved only for the finest works.

Check the factory signature before purchasing.

Workshop signature (Ali Jeddi Workshop)

The works of the second son, Abolghassem Jeddi, are also signed in the same elegant style as his brother.

The signature is woven into the piece in beautiful Persian calligraphy, reading "Qom Abolghasem Jeddi," which clearly identifies the artist as the second son.

Below that (in the kilim section) are alternating designs of the Jeddi workshop's symbols , a lion and sun holding a sword and a crown. These are traditional auspicious motifs that represent power, justice, and royal majesty in Persian culture. This coat of arms quietly conveys that Abolghassem's works also legitimately carry on the family's pride and the highest quality standards.

Each workshop has its own unique characteristics in terms of colors and patterns.

Color and pattern characteristics

The appeal of Jeddi Atelier's Persian carpets lies in their unique "beauty of pale colors" and "three-dimensional, innovative weaving."
In addition to traditional colors such as red and navy blue, pastel colors such as green, blue, and yellow are used extensively, and by using "twisted threads" made by twisting together threads of several colors, the color changes intricately depending on the angle from which it is viewed, giving off a fantastical glow.
In terms of design, in addition to dome (ceiling) patterns and floral designs, a unique technique is used to weave pile into the kilim part near the fringe. Motifs such as "lion and sun holding a sword" and "crown" are depicted in relief, symbolizing royal authority, power, justice, and glory.